January 23, 2012
"Maybe this is the way a big blog should work. Perhaps the test-run will be so successful that trashy, traffic-whoring shifts once a week will become the norm, leaving other writers time to get trenchant and go long. It’s certainly not impossible that a site could grow by allowing its writers time to stretch their wings while also maintaining a baseline of cheap celebrity content and cats."

Gawker is Egregiously Trolling For Traffic As An Experiment.”

Isn’t this the web equivalent of putting the porny ads in the back of the paper to pay for the quality stuff?

(via marathonpacks)

Ha, you guys, I think I would probably be terrible at this. My best guess about how to garner shitloads of traffic would probably involve every cute cat video I’ve ever seen. Beyond that, I have no idea how one goes about doing this sort of thing.