“Internal Facebook Open Graph apps include code commit trackers, design-sharing tools, and even a Pokémon catcher… Facebook has its own Asana-like task managment software, and every time someone completes a task, they “catch” a Pokémon. Timelines for Facebookers now also aggregate stories about the Pokémon you’ve caught.” - http://venturebeat.com/2012/07/06/facebook-open-graph-timeline/
If you’re not catching the Pokemon, you are the Pokemon. Or something
I hear that idea a lot on the internet these days, but it’s nothing new—it’s the model broadcast television was built on, for example. And also, by the way, the model on which the free magazine I work for is based. Among many other things.